It is very creamy, smooth and helps untangle quite well. Leave fairly well defined, bright and hydrated curls. It can also be used to co-wash, it really is like going my hair better. Although for traditional use I also like the results. For my taste it would be perfect if it had silicones, but within what may be offset by that spreads far and takes other pretty good ingredients. Ah !! And their aroma has a hint of chocolate :) more product reviews to afro curly hair in my blog.