FINALLY. An organic brand with no bad stuff, formulated with coconut oil. I had a rash under my arms using another organic brand (the only other one I had found that really worked), but as soon as I started using this the rash went away and NO SMELL, even after an hour at the gym. It's like a miracle. I looked for a brand with coconut oil because I've read of all of the health benefits it has for the skin and also how it combats bacteria. The activated charcoal is great too. I like the lavender and the bergamot smell. The package design is nice too!