This is more an oil texture than a serum. Smells nice, good ingredients and is very moisturising which is good for me as I have very dry skin so I don't mind (wouldn't recommend for oily skin). I put it on at night and sometimes during the day under makeup and it does help to give a 'dewey' look. A little goes a loooong way so it will last awhile. I like it, it's good stuff!