The package - 10 sticks. Cardboard packaging with chopsticks packaged even in plastic bag with zipom. Smell - the most that neither has the church incense, but not so heavy. Stick burns rather quickly, leaving a light fragrance. I recommend, I will take more. There are 10 sticks in the package. In addition the box is packed into a zipped poly bag. The flavor is the natural incense like in a church but not as thick. The stick "burns out" pretty quick with a lasting light essence. I did really enjoyed it and definitely will buy more.